Best B2C Customer Data Platform in 2023

As businesses develop more personalized and relevant marketing and services, the importance of customer data platforms has grown exponentially.

In 2023, it’s expected that there will be plenty of comprehensive and robust B2C customer data platforms available to companies.

These platforms provide insights into customer behavior, preferences, purchase history, interests, demographics, and more. By leveraging these platforms, businesses can better understand their customers and create strategies that meet their needs to increase customer lifetime value.

In this article, we’ll look at some of the best B2C customer data platforms for 2023.

Table of Contents:

What is a Customer Data Platform (CDP)?

A Customer Data Platform (CDP) is a powerful tool that helps businesses to better understand individual customers and deliver real-time, personalized experiences. CDPs enable companies to create unified customer profiles, track the entire customer journey, build predictive models, and leverage machine learning to improve the customer experience.

By leveraging data from multiple sources, CDPs help businesses to understand their customer’s lifetime value and make more informed decisions about how best to engage with them.

It collects data about customer behavior.

The first step in the CDP process is to collect data about your existing customers. This data can come from various data sources, such as website visits, social media interactions, email campaigns, customer service interactions, transaction data, in-store purchases, or mobile app usage.

It creates unified customer profiles

Customer profile creation is the next step in the CDP process. In this stage, the CDP combines all of the data collected about the customer to create a holistic view of the customer.

This is where the CDP creates unique and individualized customer profiles that include demographics, behavior patterns, interests, and other attributes. These unified profiles help businesses identify patterns in the behavior of their customers and their preferences.

It activates data to personalize experiences

In the final stage, the CDP activates the unified data for customer personalization. This phase involves leveraging the data from the customer profile to create personalized experiences that are tailored to each customer’s individual preferences.

Understanding the Different Types of Customer Data Platforms (CDPs)

When it comes to CDPs, there are different types available that cater to different business needs.

CDPs offered by large MarTech publishers

Firstly, there are CDPs offered by large MarTech publishers. These platforms offer an all-in-one solution for managing customer data, including data ingestion, integration, segmentation, and activation.

They are often integrated with other MarTech tools and have robust features for data analysis and reporting.

Engagement-oriented CDPs

Engagement-oriented CDPs focus on providing a seamless customer experience by offering personalized interactions across multiple channels based on customer data.

These platforms use advanced AI and machine learning to automate the delivery of the right message to the right customer at the right time.

Data management-oriented CDPs

Lastly, there are data management-oriented CDPs that prioritize data hygiene and governance.

These platforms make it easy to collect, clean, validate, and store customer data from multiple sources and ensure its accuracy and security.

They are ideal for businesses that rely heavily on data accuracy, such as financial services and healthcare.

Each type of CDP offers different benefits, and businesses should carefully evaluate their needs to determine which platform will provide the most value for them.

Best CDPs offered by MarTech publishers and integrated into their software suite

Adobe Experience Cloud

Adobe’s Real-Time Customer Data Platform (RTCDP) is a comprehensive customer data management solution designed to help businesses collect, unify and activate customer data from across systems in real time.

It provides tools for data governance, identity management, advanced segmentation, and data science so that marketers can build profiles with the most up-to-date information.

The platform helps companies bring together known and unknown customer data to create holistic profiles that can be used to personalize experiences across any channel.

It includes features such as data ingestion, segmentation and modeling, and campaign orchestration.

Adobe’s various integrations and connectors make it easy to ingest data from multiple sources including web analytics, CRM systems, marketing automation platforms, and more. This allows for streamlined data flows with minimal effort on the part of the user.

In addition, Adobe’s RTCDP offers flexibility and ease of use for non-technical users. The platform is designed to be intuitive so that marketers can quickly get up to speed without needing specialized technical knowledge or training.

With its powerful features and integrations, Adobe’s Real-Time Customer Data Platform is an ideal solution for businesses looking for a comprehensive customer data management solution.

Oracle

Oracle Unity Customer Data Platform (CDP) is a comprehensive customer data management solution that enables businesses to create a single, dynamic, real-time view of each customer.

It provides an integrated platform for collecting and managing customer data from online, offline, and third-party sources.

Oracle Unity CDP offers powerful features such as data ingestion, segmentation and modeling, campaign orchestration, and more to help businesses gain valuable insights into their customers.

The platform’s data ingestion capabilities allow it to easily connect with various sources such as web analytics tools, CRM systems, marketing automation platforms, and email service providers.

This allows businesses to quickly ingest customer data from multiple sources into the platform in order to create a unified view of the customer.

Additionally, Oracle Unity CDP also offers powerful segmentation and modeling capabilities that enable businesses to create custom segments based on specific criteria such as demographics or behavior. This allows them to target specific customers with tailored campaigns that are more likely to be successful.

In addition to its powerful features, Oracle Unity CDP also offers several advantages over other competing providers. For example, its connectors and integrations make it easy for non-technical users to quickly set up data flows between different systems without having to write any code.

Additionally, its flexibility allows businesses to customize the platform according to their specific needs. Finally, Oracle Unity CDP also provides comprehensive documentation and tutorials that show users how they can get started with the platform quickly and easily.

Overall, Oracle Unity Customer Data Platform is an excellent choice for businesses looking for a comprehensive customer data management solution that is both powerful and easy to use.

With its robust features such as data ingestion from multiple sources, segmentation and modeling capabilities, campaign orchestration tools, it provides everything businesses need in order to gain valuable insights into their customers’ behaviors and preferences in order to optimize their marketing efforts.

Emarsys

Emarsys’ Customer Data Platform (CDP) is a comprehensive solution for businesses seeking powerful customer data management and engagement tools. The platform offers a range of key features, including data ingestion from a variety of sources, segmentation and modeling capabilities, and campaign orchestration tools.

One of the standout features of the Emarsys CDP is its ability to ingest data from virtually any source, including email, social media, point-of-sale systems, and more. This allows businesses to capture a full picture of their customer’s behaviors and preferences, no matter where that information originates.

Once this data is in the platform, Emarsys offers powerful segmentation and modeling tools that make it easy for businesses to identify meaningful audience segments and create targeted marketing campaigns. The platform’s campaign orchestration capabilities also enable businesses to design, execute, and analyze complex, multi-channel campaigns with ease.

Finally, Emarsys’ flexibility and ease of use make it a great option for businesses of any size or technical background. The platform offers a wide range of integrations and connectors, including native integration with Salesforce, making it easy to set up and streamline data flows.

Overall, the Emarsys CDP sets itself apart from other providers in terms of its comprehensive data ingestion capabilities, powerful segmentation and modeling tools, and flexible, non-technical user interface. For businesses looking for a comprehensive customer data management solution, Emarsys is definitely worth considering.

Best engagement-oriented CDPs offered by independent publishers

Tealium

Tealium’s Customer Data Platform (CDP) is a powerful and comprehensive data management solution that enables businesses to unify customer data in one place and make informed decisions based on insights.

With Tealium’s CDP, businesses can easily ingest data from multiple sources, segment customers into meaningful groups, model customer behavior, and orchestrate campaigns for maximum impact.

The platform offers a range of features designed to help businesses make the most of their customer data.

Tealium’s AudienceStream allows users to unify customer data in real-time and power audience engagement with a data-driven approach.

The platform also provides an array of integrations and connectors that enable businesses to quickly ingest data from various sources and streamline their data flows.

Additionally, Tealium’s user-friendly interface makes it easy for non-technical users to get up and running quickly with minimal effort.

Overall, Tealium’s CDP offers a robust set of features that can help businesses gain valuable insights into their customers’ behaviors and preferences.

Optimove

Optimove’s customer data platform (CDP) is a comprehensive solution for businesses seeking to manage their customer data.

It offers a range of features, including data ingestion, segmentation and modeling, campaign orchestration, and more.

Optimove’s CDP provides businesses with the tools they need to effectively manage their customer data.

The platform offers features such as data ingestion from multiple sources, segmentation and modeling capabilities for creating personalized campaigns based on customer profiles, campaign orchestration for managing campaigns across multiple channels in real-time, automated reporting for tracking performance metrics over time, and more.

Additionally, Optimove’s various integrations and connectors make it easy to ingest data from different sources quickly and efficiently.

Optimove’s CDP offers several advantages over other providers in terms of flexibility and ease of use for non-technical users.

Its intuitive interface makes it easy to create custom segments based on user behavior or demographic information without needing technical expertise.

Additionally, its automated reporting feature allows users to track performance metrics over time with minimal effort. Finally, its wide range of integrations makes it possible to ingest data from various sources quickly and easily.

In conclusion, Optimove’s CDP is an ideal solution for businesses looking for an effective way to manage their customer data.

With its comprehensive set of features such as data ingestion from multiple sources, segmentation capabilities for creating personalized campaigns based on user profiles, campaign orchestration tools for managing campaigns across multiple channels in real-time, automated reporting capabilities for tracking performance metrics over time etc.,

Optimove provides an all-in-one solution that can meet the needs of any business looking for a reliable way to manage their customer data.

Twilio Segment

Twilio Segment’s Customer Data Platform (CDP) is a powerful and comprehensive customer data management solution designed to help businesses capture, consolidate, and leverage customer data from all of their interactions.

The platform provides an integrated suite of tools for ingesting data from multiple sources, segmenting customers into meaningful groups, creating models to better understand customer behavior, and orchestrating campaigns based on those insights.

The CDP offers several advantages over competing solutions. It allows businesses to quickly and easily ingest data from a variety of sources including web and mobile applications, email marketing platforms, CRMs, analytics systems, and more.

This makes it easy for businesses to create unified customer profiles that provide a holistic view of the customer journey.

Additionally, the platform is designed to be flexible enough for non-technical users to use without requiring any coding skills or technical knowledge.

Segment also stands out from other providers due to its extensive integrations with popular services such as Salesforce, Google Analytics, Adobe Analytics, Facebook Ads Manager, and many others.

These integrations make it easy for businesses to streamline their data flows across different systems while still maintaining control over their data privacy policies.

Furthermore, Segment’s intuitive user interface makes it simple for non-technical users to create segments and campaigns without needing any coding experience.

Overall Twilio Segment’s CDP provides an effective solution for businesses looking to gain better insights into their customers’ behaviors in order to drive growth through targeted campaigns.

With its powerful features and integrations with popular services as well as its flexibility and ease of use for non-technical users, it is an ideal choice for companies seeking a comprehensive customer data management solution.

Best CDP With a Data Management Focus

Treasure Data

Treasure Data offers a range of features that make it an ideal choice for companies seeking customer data management solutions. It provides robust data ingestion capabilities, allowing users to easily ingest data from multiple sources such as web applications, mobile apps, CRMs, ERPs, and more.

Additionally, it offers powerful segmentation and modeling tools that allow users to create custom segments based on their own criteria and build models that can be used to identify patterns in customer behavior.

Treasure Data also provides campaign orchestration capabilities that enable users to create automated campaigns across multiple channels such as email, SMS, push notifications etc., in order to engage customers with relevant content at the right time. Furthermore, its intuitive user interface makes it easy for non-technical users to quickly get up and running with the platform.

What sets Treasure Data apart from other providers is its extensive list of integrations and connectors which make it easy for users to ingest data from various sources and streamline their data flows. Additionally, its flexibility allows users to customize the platform according to their specific needs.

mParticle

mParticle is designed to provide powerful insights and predictions by combining real-time data quality and governance protections with AI-powered analytics. It can help businesses unify, orchestrate, and activate their customer data to gain valuable insights into their customers’ behavior.

mParticle’s CDP offers a range of features for managing customer data, including data ingestion from various sources, segmentation and modeling, campaign orchestration, and more.

The platform also provides integrations with popular marketing platforms such as Google Marketing Platform, allowing users to easily forward event data to the platform. Additionally, mParticle’s SDKs allow for easy integration with other platforms and systems.

This makes it easy for non-technical users to set up the platform quickly and efficiently.

The platform also offers flexible solutions for managing customer data flows. With its Reverse-ETL feature, users can capture data from all of their platforms and sources in one place without having to manually move or copy files between different systems.

This allows them to quickly identify trends in their customer data and make informed decisions about how best to use it.

Blueconic

Blueconic is a customer data platform (CDP) that provides marketers with unified, actionable first-party data. It offers a comprehensive suite of features for customer data management, including data ingestion, segmentation and modeling, campaign orchestration and more.

Blueconic’s platform is designed to give marketers the confidence and utility they need to make informed decisions about their customers.

One of the key features of Blueconic’s CDP is its ability to ingest data from multiple sources. It has various integrations and connectors that enable it to quickly ingest data from different sources such as web analytics platforms, CRMs, email marketing tools and social media platforms.

This makes it easier for marketers to access all the relevant customer information in one place. The platform also offers powerful segmentation and modeling capabilities that allow marketers to create custom segments based on criteria such as demographics, behavior or other attributes.

This enables them to target specific groups of customers with personalized campaigns.

In addition, Blueconic’s CDP provides an intuitive user interface that makes it easy for non-technical users to quickly get up and running with the platform.

It also offers streamlined data flows which help simplify complex processes such as campaign orchestration and reporting. Finally, the platform has built-in privacy controls which ensure that customer data is kept secure at all times.

Overall, Blueconic’s CDP provides a comprehensive solution for customer data management that helps marketers gain insights into their customers’ behavior and preferences in order to deliver more effective campaigns.

Its ability to quickly ingest data from multiple sources combined with its powerful segmentation and modeling capabilities make it an ideal choice for those seeking a reliable CDP solution.

FAQs Related to Best B2C Customer Data Platform in 2023

What is an Example of a Customer Data Platform?

There are various customer data platform (CDP) tools available in the market, each with its unique features and capabilities.

Some of the popular CDP examples include Segment, Tealium, and BlueConic. These platforms offer businesses the ability to collect and unify customer data across various channels and touchpoints to create a single, comprehensive view of their customers.

Depending on the business needs, some CDPs may be more suitable than others. For instance, Tealium provides robust tag management capabilities, while mParticle offers AI-powered website personalization and experimentation.

Ultimately, the choice of a CDP platform depends on the specific needs and use cases of the business.

What is the Difference Between B2B and B2C CDP?

A customer data platform (CDP) can be used in both a business-to-business (B2B) and a business-to-consumer (B2C) context, but there are differences in their usage and implementation.

In a B2C context, the CDP is typically used to collect, unify and manage customer data from various touchpoints, such as e-commerce transactions, social media interactions, and website activity, to create detailed customer profiles and enable more personalized marketing efforts. The focus is on building individual customer profiles and understanding the behavior of their customers across various channels.

On the other hand, in a B2B context, the CDP is used to collect, unify and manage account-level data and the interactions of key stakeholders within these accounts. The platform gathers data from various sources, including CRM systems, marketing automation tools, and sales systems, to deliver a complete view of the account and its members.

Therefore, the key difference between B2B and B2C CDP is the focus on individual user versus account-level data and stakeholder interactions.

What is Customer Data Platform Software?

A customer data platform (CDP) is a software that is designed to collect, unify and organize customer data from various channels and sources, creating an all-encompassing customer profile.

The CDP software enables businesses to analyze customer behavior and preferences, providing invaluable insights that can inform marketing and sales strategies. The platform can be leveraged to improve customer engagement, personalize communications, optimize advertising and sales campaigns, enhance customer experiences, and improve retention rates.

The CDP software is an excellent tool for businesses looking to create a holistic understanding of their customers, making it an essential component of today’s data-driven marketing strategies.

What is a CDP vs CRM?

A customer data platform (CDP) and a customer relationship management (CRM) system are two different tools that address different needs when it comes to managing customer data.

A CDP is designed to unify customer data from various sources and channels to create a holistic view of the customer, including behavioral and demographic information, transactional data, and interactions across various touchpoints. The CDP allows businesses to segment and personalize these profiles, providing insights that inform marketing and sales strategies.

On the other hand, a CRM system is designed to manage and automate interactions between a business and its customers, including the sales process, customer service, and support activities.

The CRM system focuses on tracking customer interactions and managing their journey through the sales funnel, from lead generation to deal closure and beyond.

While there may be some overlap in functionality, the key difference between the two is the scope of data that they capture and their primary use cases.

A CDP focuses on the unification and analysis of customer data, whereas a CRM system focuses on managing customer interactions. While they may work together to provide a more complete picture of the customer, they serve different but complementary roles.