14 Best Books on Customer Experience You Should Read Immediately

In today’s competitive market, exceptional customer experience is crucial for business success. Mastering the art of customer experience management can make all the difference in attracting and retaining loyal customers.

To help you navigate this essential aspect of modern business, we’ve compiled a list of 20 best books on customer experience.

These books cover a wide range of topics, from fostering a customer-centric culture to embracing digital transformation and crafting memorable experiences that will keep customers coming back for more.

Table of Contents

Best books on Customer-centricity

Customer-centricity is the cornerstone of a successful customer experience strategy. By putting customers at the heart of your business, you’ll create positive customer experiences that foster loyalty and drive growth. Implementing customer experience management can further enhance these outcomes.

Two outstanding books that delve into the importance of customer-centricity are “The Cult of the Customer” by Shep Hyken and “Chief Customer Officer 2.0” by Jeanne Bliss.

Both books offer invaluable insights into the art of putting customers first, ensuring customer satisfaction, and creating a customer experience that is nothing short of amazing.

The Cult of the Customer by Shep Hyken

“The Cult of the Customer” by Shep Hyken is a must-read for anyone looking to create amazing customer experiences that inspire loyalty and devotion. The book discusses:

  • The importance of going above and beyond to amaze customers instead of simply satisfying them
  • Creating interactions that generate word-of-mouth advertising
  • Turning satisfied customers into loyal advocates for your brand

The book provides practical advice on how to create a customer-centric culture and how to measure customer satisfaction.

Chief Customer Officer 2.0 by Jeanne Bliss

In “Chief Customer Officer 2.0”, Jeanne Bliss provides a powerful framework for launching and elevating customer experience transformation in businesses. This insightful guide incorporates the Five Competencies into the way a company operates.

  • Creates products
  • Markets itself
  • Empowers and rewards employees
  • Plans for the future

By leveraging these competencies, businesses can enhance customer experience initiatives and drive customer-centric transformation.

Best Books for Crafting Memorable Experiences

Creating unique and memorable experiences for customers is essential in building customer loyalty and growing your business.

Two insightful books on crafting impactful experiences are “The Experience Economy” by B. Joseph Pine and James H. Gilmore, and “The Power of Moments” by Chip Heath and Dan Heath.

These books provide valuable strategies and techniques for creating remarkable experiences that captivate customers and keep them coming back for more.

By reading these books, you can gain a better understanding of how to create experiences that will bring you joy.

The Experience Economy by B. Joseph Pine II and James H. Gilmore

“The Experience Economy” emphasizes the importance of crafting unique and exciting experiences for customers to foster loyalty and business growth. The authors argue that experiences are the next category of economic value, and by creating memorable experiences, companies can capture and hold customers’ attention.

By paying close attention to the customer journey and leveraging digital transformation, your business can craft an amazing customer experience that resonates with customers, while also enhancing the existing customer experience.

The Power of Moments by Chip Heath and Dan Heath

In “The Power of Moments”, Chip and Dan Heath explore why people remember the best and worst experiences and how customer experience managers can create relevant and memorable experiences for their customers.

The book examines the factors that can influence and alter our sense of identity. It looks at how those events play a role in molding our future life choices. By understanding these elements, you can create more meaningful and profound customer experiences that leave a lasting impression.

These experiences can be created through a variety of methods, such as providing exceptional customer service.

Best Books on Customer Journey Management

Understanding and optimizing the customer journey is vital for delivering exceptional customer experiences.

Two books that can help you gain valuable insights into mapping and improving customer experiences are “Mapping Experiences” by James Kalbach and “What Customers Crave” by Nicholas Webb. These books provide practical guidance on customer journey mapping, touchpoint moments, and customer perspective in decision making.

By mastering customer journey management, you’ll be well-equipped to create remarkable experiences that drive loyalty and growth.

Mapping Experiences by James Kalbach

“Mapping Experiences” by James Kalbach is a practical guide that shows companies how to utilize alignment diagrams to turn customer observations into actionable insights.

The book dives into customer alignment through journeys, blueprints, and diagrams, providing comprehensive explanations, illustrations, and diagrams to guide readers through the process of user experience mapping.

This invaluable resource will help you:

  • Understand your customers better
  • Optimize their experience with your brand
  • Create a better customer experience
  • Increase customer loyalty

What Customers Crave by Nicholas Webb

“What Customers Crave” by Nicholas Webb is an insightful book that explores how the connected economy is transforming customer expectations and provides valuable strategies to build strong customer relationships.

The book covers essential questions such as “What do your customers love?” and “What do they hate?” to help you uncover the secrets of customer satisfaction.

By understanding the customer journey and identifying key touchpoint moments, you can create experiences that impress and hook customers, gaining a better understanding of their perspective throughout the decision-making process.

Best Books on Digital Transformation

Digital transformation is essential for businesses to stay competitive in the modern market. It enables companies to leverage technology and social media to deliver superior customer service and create a more captivating customer experience.

Two books that discuss leveraging technology and social media for better customer service are “The Customer of the Future” by Blake Morgan and “Winning at Social Customer Care” by Dan Gingiss.

These books offer invaluable insights into using technology and social media effectively to enhance customer experiences and build strong relationships with customers.

The Customer of the Future by Blake Morgan

“The Customer of the Future” by Blake Morgan outlines ten customer experience guidelines that can help you integrate emerging technologies with effective strategies to combat the over-invest and over-manage culture, allowing you to stay ahead of the competition.

By understanding these guidelines, you’ll be able to create experiences that will keep customers coming back and ensure success in the future.

These guidelines include focusing on customer needs, leveraging data to create personalized experiences, and using technology to create personalized experiences.

Winning at Social Customer Care by Dan Gingiss

“Winning at Social Customer Care” by Dan Gingiss is a must-read for those looking to create engaging experiences on social media.

The book provides invaluable tools to help you improve your social customer care, including strategies for quickly responding to customer inquiries, offering helpful customer support, and engaging with customers in meaningful conversations.

By leveraging the power of social media, you can provide exceptional customer service and create a loyal and engaged customer base, turning them into loyal customers.

Turning Customer Challenges into Opportunities

Addressing customer challenges and turning them into opportunities for growth is essential for creating a positive impact and fostering customer loyalty.

Two books that provide insights on handling negative feedback and creating frictionless experiences are “Hug Your Haters” by Jay Baer and “The Effortless Experience” by Matthew Dixon, Nick Toman, and Rick DeLisi.

These books offer strategies and techniques for transforming customer challenges into opportunities to improve your business and enhance customer satisfaction.

Hug Your Haters by Jay Baer

In “Hug Your Haters”, Jay Baer emphasizes the importance of embracing negativity and transforming complaints into positive experiences.

By responding to customer complaints quickly and professionally, leveraging customer feedback to enhance customer service, and building a customer-centric culture, you can turn criticism into a positive experience and make it work for your business.

By responding to customer complaints quickly and professionally, you can show customers that you value their feedback.

The Effortless Experience by Matthew Dixon, Nick Toman, Rick DeLisi

“The Effortless Experience” by Matthew Dixon, Nick Toman, and Rick DeLisi reminds leaders that solving customer problems is more important than wowing them.

The book provides insights on how to create a low-effort customer experience that will keep customers loyal and engaged.

By focusing on making it easy for customers to do business with you, find what they need, get help when needed, and give feedback, you can delight customers and ensure repeat customers and ongoing success, as customers expect a seamless experience.

Best Books on Enhancing Customer Loyalty

Building customer loyalty is essential for long-term business success. Two books that offer strategies for understanding customers and creating great customer experiences are “Customer Understanding” by Annette Franz and “The Ten Principles Behind Great Customer Experiences” by Matt Watkinson.

These books provide valuable insights and techniques for fostering customer loyalty and driving business growth.

By reading these books, you can gain a better understanding of your customers and develop strategies to serve them.

Customer Understanding by Annette Franz

“Customer Understanding” by Annette Franz is a guide on customer-centricity, including customer journey mapping and solution identification. By keeping customers at the heart of your business decisions, you’ll gain a deeper understanding of their needs and challenges.

This allows you to create products and services that meet those needs and ensure customer satisfaction.

By understanding your customers, you can create a better customer experience and build loyalty.

The Ten Principles Behind Great Customer Experiences by Matt Watkinson

“Ten Principles Behind Great Customer Experiences” by Matt Watkinson outlines 10 principles for creating extraordinary customer experiences. By understanding these principles, you can create meaningful and lasting experiences that will keep customers loyal and engaged. Some of these principles include:

  1. Reflecting the customer’s identity
  2. Satisfying higher objectives
  3. Considering emotions
  4. Making business socially engaging

By implementing these principles, you can enhance your customer experience and build strong relationships with your customers.

These principles can help you create a customer experience that is tailored to the individual.

Best Books on Building a Customer-centric Culture

Fostering a customer-centric culture within your organization is crucial for delivering exceptional customer experiences.

Two books that share insights on creating a customer-focused environment and treating customers with empathy are “Delivering Happiness” by Tony Hsieh and “Would You Do That to Your Mother?” by Jeanne Bliss.

By embracing the lessons shared in these books, you can create a culture that prioritizes customer satisfaction and leads to long-term business success.

Delivering Happiness by Tony Hsieh

“Delivering Happiness” by Tony Hsieh is a case study on Zappos’s service philosophy, company culture, and how focusing on making employees, customers, and partners happy leads to success.

The book emphasizes the importance of a strong company culture that emphasizes customer service and employee satisfaction. This includes a “no questions asked” return policy and a “WOW” program that rewards employees for providing outstanding customer service.

These policies have helped Zappos become one of the most successful online retailers in the world.

Would You Do That to Your Mother? by Jeanne Bliss

In “Would You Do That to Your Mother?”, Jeanne Bliss presents a customer experience standard of treating customers like your mother.

The book offers valuable lessons on how to achieve this, including understanding customer needs, creating personalized experiences, and building customer loyalty.

By embracing this standard, you can create an environment where customers feel valued and respected, leading to long-lasting relationships and business success.


In conclusion, mastering the art of customer experience management is essential for staying competitive and achieving long-term business success.

The 14 books highlighted in this article cover a wide range of topics, from customer-centricity and digital transformation to creating memorable experiences and building customer loyalty.

By embracing the insights and strategies shared in these books, you can transform your customer experience and create lasting, positive relationships with your customers. So dive in and start your journey towards guaranteed customer experience excellence today!

Frequently Asked Questions

What are the 4 es of customer experience?

Pine and Gilmore (1999) have identified 4Es as fundamental elements of customer experience, which vary based on the customer’s active or passive participation and on absorption or immersion in the experience.

These experiences can be further broken down into two categories: active and passive. Active experiences involve the customer actively engaging with the product or service, while passive experiences involve the customer passively observing or absorbing the experience.

Additionally, the customer can be either absorbed or immersed in the experience. Absorbed experiences involve the customer being fully engaged in the experience.

How can I improve my customer experience book?

A great book that can help you with improving your customer experience is ‘The Ten Principles Behind Great Customer Experiences’

This book will help you to create a more engaging and enjoyable customer experience. It will also ensure that your customers are more likely to return and recommend your business to others.

What is customer-centricity and how does it impact customer experience?

Customer-centricity is the approach of putting customers at the center of your business strategies, creating positive customer experiences, and fostering customer loyalty. It greatly impacts customer experience by promoting a more personalized, service-oriented approach.

How can I create memorable experiences for my customers?

Focus on understanding your customers’ needs and preferences, and craft unique, exciting experiences that leave a lasting impact.

Emotionally engaging experiences create memorable customer interactions.

What is the role of digital transformation in customer experience management?

Digital transformation plays an essential role in enabling businesses to deliver superior customer experiences and remain competitive in the modern market. By leveraging technology and social media, companies can ensure customers receive captivating experiences and excellent service.