12 Best CRM Software Tools & Systems in 2023

When it comes to managing customer relationships, businesses need reliable customer relationship management (CRM) software to help them streamline their processes and track important customer information.

Selecting the right CRM software can significantly benefit your business, making it all more crucial to choose one that can meet your specific needs.

In this article, we will discuss the top CRM tools on the market and the most critical factors you need to consider when selecting the best CRM software for your business.

Best CRM solutions in 2023

Table of Contents

What is Customer Relationship Management Software?

Customer Relationship Management (CRM) software is a powerful tool designed to help organizations manage and streamline their interactions with customers, prospects, and leads.

It functions as a central repository for all customer-related data, enabling businesses to track, analyze, and optimize every touchpoint in the customer journey.

Improving Sales Performance and Customer Retention

CRM systems improve customer experience, boost sales performance, and increase customer retention. Top CRM solutions offer various features and benefits that cater to diverse business needs.

Automation of Business Processes

These platforms enable businesses to automate various business processes, including inbound marketing, sales team, and customer support, through robust tools like email marketing, lead management, advanced call analytics, and workflow automation.

By automating these tasks, companies can save time, reduce human error, and ensure consistent, personalized communication with their customers.

Gaining Insights into Customer Behavior

Customer relationship management software also empowers businesses to gain valuable insights into customer behavior, preferences, and interactions by consolidating and analyzing vast amounts of customer data.

Advanced analytics and reporting capabilities allow sales teams to identify trends, spot opportunities, and make data-driven decisions to enhance their marketing campaigns and customer experience strategies.

Efficient Management of Customer Data

Furthermore, CRM systems facilitate efficient management of customer data, ensuring it remains organized, secure, and easily accessible for authorized users.

Conclusion

In summary, CRM tools are an indispensable asset for businesses seeking to strengthen relationships with their customers, streamline business processes, and drive growth through data-driven decision-making.

Best CRM Software Tools & Systems

Finding the best CRM software for your business could be overwhelming due to the many choices available and countless features to consider. We have compiled a list of the 12 best CRM tools in 2023 to help you to make an informed decision.

HubSpot CRM (Best All-In-One CRM Solution)

HubSpot CRM is an excellent choice for businesses looking for a comprehensive CRM solution that’s also easy to use.

Its features include lead scoring activities, task management capabilities, customer segmentation, automated email campaigns, detailed reports, mobile access options, integrations with other software like Shopify or WordPress, and more.

This makes HubSpot an ideal choice for businesses that want an all-in-one CRM solution tailored to their needs.

Features

  • Easy-to-use platform to manage contacts, track deals, and nurture leads.
  • Intuitive drag-and-drop interface makes it easy for users to customize the solution according to their needs.
  • Integrates with many other tools such as Gmail, Outlook, Slack, and Zapier, via APIs or webhooks.

Use cases: Scaling businesses looking for an affordable yet powerful solution for managing customer relationships.

Pros: Free version available; great value if you’re looking for an all-in-one solution.

Cons: Not as customizable compared to more sophisticated solutions on the market.

Pricing

Free; $30 per month (billed annually) or $50 per month (billed monthly).

Funnel (Best CRM tool for Small And Midsize Businesses)

Funnel is a CRM solution designed to simplify the process of managing customer relationships.

It offers a wide range of features such as lead scoring tools, task management tools, contact segmentation capabilities, mobile access options, and marketing automation tools for personalized messages to customers based on their interests and past purchases.

One of the key features of Funnel CRM is its automated lead capture system. This feature enables users to automatically capture leads from various sources such as web forms, email campaigns, and social media platforms.

Additionally, it integrates with accounting platforms like QuickBooks or Xero so users can keep track of finances in one place.

Features

  • An innovative CRM tool that uses visual funnels to track leads and customer journeys.
  • Intuitive interface with drag-and-drop elements makes setting up and customizing a breeze.
  • Integrates to other tools such as Google Maps, Zapier, Salesforce, etc. via APIs or webhooks.

Use cases: Ideal for small and midsize businesses that need an efficient way of tracking leads yet don’t have the resources or budget for more sophisticated solutions.

Pros: Easy to set up and use; no technical skills required.

Cons: Limited customization options compared to other similar solutions.

Pricing

14-day free trial; $9,5 per month (billed yearly) or $10 per month (billed monthly).

Close (Best CRM Software for Sales Teams)

Close CRM helps enterprises quickly scale up their sales operations by providing them with powerful sales tracking capabilities along with robust analytics tools.

This allows teams to identify new opportunities quickly as well as focus efforts on leads likely to convert into sales faster due to its predictive analytics engine built into the platform’s core functionality.

Additionally Close provides great flexibility when it comes to setting up custom fields in order to capture essential information about contacts which can later be used for targeted campaigns or used in predictive models.

Features

  • Focuses on helping sales teams close deals faster by providing them with powerful lead management features.
  • Intuitive design makes setup and customization a breeze.
  • Integrates to other popular tools such as Google Maps, Slack, Zapier, Salesforce, etc. via APIs or webhooks.

Use cases: Great for sales teams who need an efficient way of tracking leads and managing customer relations.

Pros: Offers deep integration with popular email providers; free version available.

Cons: Not as customizable compared to more sophisticated solutions on the market.

Pricing

14-day free trial; starting from $99 per month (billed annually) or $119 per month (billed monthly).

Onpipeline (Best CRM System for Freelancers and Solopreneurs)

Onpipeline offers business owners powerful sales tracking capabilities along with automated workflow creation tools which help reduce manual administration tasks allowing teams to focus on what matters most – closing deals quicker!

Onpipeline’s intuitive user interface makes it easy for users to move quickly through lead qualification steps enabling faster time frames between first contact until successful close.

Moreover, Onpipeline allows teams full flexibility when creating custom fields ensuring that no essential data goes missing.

Onepipeline offers visual sales pipelines that allow users to easily track leads and deals at different stages in the sales process.

Features

  • An all-in-one CRM solution that helps businesses manage their sales process from lead to close.
  • Drag-and-drop elements make setup and customization a breeze.
  • Integrates to other tools such as Google Maps, Zapier, Salesforce, etc., via APIs or webhooks.

Use cases: Ideal for freelancers and solopreneurs looking for an efficient way of managing their leads and closing deals quickly.

Pros: Clean and intuitive interface; great value if you’re looking for an all-in-one solution.

Cons: Limited customization options; not as robust compared to other solutions on the market.

Pricing

30-day free trial; $11 per month.

Zoho CRM (Best CRM tool for Small And Midsize Businesses)

Zoho CRM is a popular customer relationship management (CRM) software that has been around since 2005. It provides a comprehensive suite of features that allow businesses to automate many aspects of managing customer relationships while staying connected with customers on the go via its mobile app.

These features include marketing automation capabilities such as automated workflows triggered by specific conditions; customized dashboards; advanced analytics capabilities; integration with third-party apps like Salesforce or Freshdesk; contact segmentation; lead scoring activities; task management abilities; and more.

Features

  • Comprehensive suite of features designed to help businesses manage their customer relationships and sales processes.
  • Easy-to-use interface with drag-and-drop elements for customization.
  • Integrates to other tools such as Google Maps, Zapier, Salesforce, etc. via APIs or webhooks.

Use cases: Zoho CRM is perfect for businesses looking for an affordable yet robust CRM platform.

Pros: Affordable subscription; extensive customization options available.

Cons: Steep learning curve initially can be intimidating for new users. Although there are helpful tutorials available on the website that provide step-by-step instructions on how to use the software effectively.

Pricing

15-day free trial; starting from $14 per month (billed annually) or $20 per month (billed monthly).

Microsoft Dynamics 365 (Best CRM enterprise solution)

Microsoft Dynamics 365 has an all-in-one solution that can help businesses manage their customer data in the cloud.

It includes features such as customer relationship management (CRM), analytics, marketing automation, sales tracking capabilities, lead scoring tools, task management tools, contact segmentation, mobile access, and integration with other software.

Its platform also has a high level of security so users can be confident their data is safe.

Features

  • A powerful combination of customer relationship management (CRM) capabilities and enterprise resource planning (ERP).
  • Easy-to-use interface that is intuitive and familiar to Microsoft Office users.
  • Interoperable between applications within Dynamics 365 platform as well as other external applications or services via APIs or webhooks.

Use cases: Ideal for medium-sized businesses that are looking for a comprehensive business solution that will help them manage customer relations while managing internal operations.

Pros: Great value since it’s an all-in-one package; deep-level integration with existing MS Office products which makes it easy to use.

Cons: Initial setup can be complex and slow; requires significant resources to manage.

Pricing

30-day free trial; starting from From $70 per user/month.

Sales Cloud CRM (Best CRM Tool for Larger Businesses)

Salesforce Sales Cloud is one of the most popular cloud-based CRM software solutions on the market and is ideal for larger businesses and customer service teams.

It offers a wide range of features, including customer relationship management (CRM), analytics, marketing automation, and more.

The user interface is intuitive and easy to use, with customizable dashboards for reporting and insights. Additionally, it integrates with many third-party tools such as Google Drive and Microsoft Dynamics 365.

Features

  • Robust suite of sales and marketing automation features; large app marketplace.
  • Easily customizable with drag-and-drop forms, dashboards, and reports.
  • Comprehensive API integration options are available.

Use cases: Ideal for larger businesses looking to automate their entire process from acquisition through retention.

Pros: Highly configurable, integrated CRM solution; extensive customization options.

Cons: Expensive compared to other solutions on the market; steep learning curve initially can be intimidating for new users.

Pricing

30-day free trial; starting from $20 per user/month (billed annually).

Pipedrive CRM (Best CRM Tool for Pipeline Management)

Pipedrive is another popular CRM tool built around helping companies establish better control over their sales pipeline processes.

It accomplishes this goal by providing reliable forecasting abilities, modern design principles, advanced visualization services as well as actionable insights from collected data points regarding each deal within its pipelines.

Furthermore, Pipedrive continues striving towards delivering an exceptional user experience thanks to its integrations with third-party applications allowing users greater access when leveraging existing software solutions already in place at their organizations.

It also offers integration with other popular business applications such as Google Calendar, Slack, and Zapier.

Features

  • Comprehensive CRM tool that helps businesses manage their customer relationships and sales processes.
  • Intuitive drag-and-drop elements make setup and customization a breeze.
  • Connects to other tools such as Google Calendar, Slack, Zapier, Salesforce, etc., via APIs or webhooks.

Use cases: Great for small businesses that need an efficient yet powerful way of managing customer relations.

Pros: Affordable subscription; extensive customization options available.

Cons: Steep learning curve initially can be intimidating for new users.

Pricing

14-day free trial; starting from From $14.90 per user/month (billed annually) or $21.90 per month (billed monthly).

Freshsales (Best CRM Software for Large Sales Teams)

Freshworks CRM is a customer relationship management (CRM) software designed to help businesses of all sizes manage their customer relationships.

It comes packaged with powerful contact management tools including lead tracking abilities using kanban boards as well as customizable views enabling users full visibility over current deal statuses thus leading towards faster decision-making processes when working at scale within larger enterprises.

Moreover, Freshworks offers great flexibility when setting up custom fields allowing organizations greater customization options when collecting key pieces of information about prospects which can then be further utilized during outreach campaigns or within predictive models designed using machine learning algorithms.

Features

  • Robust suite of features designed to help businesses manage their customer relationships and sales processes.
  • Easy-to-use interface with drag-and-drop elements makes setup and customization a breeze.
  • Integrates to other tools such as Google Maps, Zapier, Salesforce, etc., via APIs or webhooks.

Use cases: Perfect for large sales teams looking for an affordable yet powerful CRM solution.

Pros: Affordable subscription; great value if you’re looking for an all-in-one solution.

Cons: Not as customizable compared to more sophisticated solutions on the market.

Pricing

14-day free trial; starting from From $15 per user/month (billed annually) or $18 per month (billed monthly).

ActiveCampaign CRM (Best CRM System for Email Marketing)

ActiveCampaign is a powerful sales and CRM software that combines email marketing, marketing automation, sales automation, and CRM into one platform.

ActiveCampaign is extremely user-friendly and intuitive, making it easy to set up automated workflows and customize contact profiles without any technical knowledge required.

The drag-and-drop builder makes creating emails quick and easy, while the analytics dashboard provides detailed insights into email performance so you can optimize your campaigns for better results.

The interface is well-designed and organized, making it easy to find what you need quickly without getting overwhelmed by too many options or menus.

Features

  • Helps businesses build relationships with customers through automation, personalized customer journeys, and targeted messaging.
  • Easy-to-use interface that makes setup and customization a breeze.
  • Integrates to other tools such as Google Maps, Zapier, Salesforce, etc., via APIs or webhooks.

Use cases: Excellent choice for small businesses looking for an affordable yet powerful solution that combines email marketing, marketing automation, sales automation, and CRM into one platform.

Pros: Affordable subscription; intuitive drag-and-drop elements make it easy to customize the solution according to your needs.

Cons: Limited reporting options compared to more sophisticated solutions on the market.

Pricing

14-day free trial; starting from $19 per user/month (billed yearly).

Monday Sales CRM (Best CRM software for workflow automation)

Monday Sales CRM is a powerful, user-friendly customer relationship management (CRM) solution that offers a comprehensive suite of features to help you meet your sales goals.

It connects different departments inside your organization by providing flexible task management controls. This allows team members to exchange critical information rapidly among themselves while keeping everyone on the same page.

Thanks to its advanced collaboration tasks system paired together with real-time notifications it provides instantaneous updates concerning changes made by team members resulting in faster decision-making processes & increased productivity throughout any given organization.

Features

  • A modern CRM solution that focuses on helping sales teams close deals faster by providing them with powerful lead management features.
  • Intuitive design makes setup and customization a breeze.
  • Integrates to other tools such as Google Maps, Zapier, Salesforce, etc., via APIs or webhooks.

Use cases: Great for sales teams who need an efficient way of tracking leads and managing customer relations.

Pros: Offers deep integration with popular email providers; free version available; custom workflows can be created for specific business processes.

Cons: Not as customizable compared to more sophisticated solutions on the market; data can be slow to sync between applications.

Pricing

Free; $24 per month (billed annually) or $30 per month (billed monthly).

FAQs in Relation to Best CRM Software Tools & Systems

What is CRM Software?

Customer Relationship Management (CRM) software is a software application developed to help organizations build better relationships with customers and manage customer data.

It provides tools to track customer interactions, store customer information, automate sales processes, and create personalized customer experiences.

CRM software helps businesses streamline their sales process, increase efficiency, and improve customer satisfaction.

What is the Best CRM Solution?

Determining the best CRM solution for your business is a crucial decision that depends on various factors, including your specific business needs, requirements, budget, and must-have features.

To make an informed choice, it’s essential to make a comprehensive CRM software comparison and evaluate their features and benefits in relation to your unique situation.

Popular CRM software solutions include:

  1. Zoho CRM: A comprehensive CRM that offers sales automation, marketing automation, customer support, and inventory management. It’s suitable for small to medium-sized businesses looking for an affordable solution with a wide range of features.
  2. HubSpot CRM: A user-friendly, free CRM platform that provides sales, marketing, and customer service tools. HubSpot CRM is ideal for startups and small businesses that require essential CRM functionalities without breaking the bank.
  3. Salesforce Customer 360: A robust CRM platform that offers advanced sales, customer service, and marketing features, along with a vast ecosystem of third-party integrations. Salesforce Customer 360 is suited for businesses of all sizes that need a scalable and customizable CRM solution.
  4. Pipedrive CRM: A great choice for small to medium-sized businesses looking to manage their sales leads. It offers a straightforward and user-friendly interface, with plenty of customization options and workflow automation. The CRM guides the sales lead through the entire process, from initial contact to closing the deal.

How Do I Know Which CRM to Use?

To determine the right CRM to use, it’s crucial to understand your business needs and evaluate the features offered by various CRM providers. Here are some steps to help you make an informed decision:

  1. Analyze your CRM process: Identify the key aspects of your customer relationship management process, such as lead generation, customer segmentation, sales tracking, and customer support. This will help you understand what functionalities your CRM software should possess.
  2. Assess CRM capabilities: Look for CRM services that offer robust capabilities tailored to your business requirements. This may include contact management, pipeline management, sales forecasting, reporting, and analytics.
  3. Check for third-party integrations: Ensure the CRM solution supports seamless integration with your existing tools and applications, such as email marketing platforms, social media management tools, and e-commerce platforms. This will allow you to streamline your workflow and improve overall efficiency.
  4. Perform a CRM software comparison: Compare different CRM software options by reading reviews, case studies, and testimonials from other users. This will give you insights into the strengths and weaknesses of each solution, helping you make an informed decision.
  5. Evaluate the provider: Pay attention to the reputation, customer support, and pricing structure of the CRM provider. A reliable provider should offer prompt support and flexible pricing plans that cater to businesses of all sizes.
  6. Choose the right CRM software: Based on your assessment of CRM processes, capabilities, integrations, comparisons, and providers, select the CRM software that best aligns with your business needs and budget.
  7. Consider CRM services: Some CRM providers offer additional services like implementation assistance, training, and ongoing support. These services can be helpful in ensuring a smooth transition and maximizing the benefits of your chosen CRM software.

How much does a CRM usually cost?

The average cost of a CRM system can vary depending on the size of your business and the features you need. For small businesses, CRM software typically costs between $12 to $20 per user per month.

Mid-tier plans may cost around $40 per user per month, while high-tier plans can go up to $200 or more per user per month.

What is the difference between CRM and project management software?

CRM (Customer Relationship Management) and project management software are distinct tools designed to serve different purposes within a business environment. While both systems can contribute significantly to enhancing productivity, their core functionalities differ.

Below, we’ve outlined the key differences between CRM and project management software.

CRM Software:

  1. Purpose: CRM software is primarily focused on managing and improving customer relationships. It enables businesses to track customer interactions, monitor sales activities, and maintain a centralized database of customer information.
  2. Features: Common features of CRM software include contact management, lead tracking, sales pipeline management, communication tracking, and reporting and analytics.
  3. Benefits: CRM software helps streamline sales processes, improve customer retention, and provide actionable insights for better decision-making.

Project Management Software:

  1. Purpose: Project management software is designed to facilitate the planning, execution, monitoring, and completion of projects. It assists teams in organizing tasks, setting deadlines, allocating resources, and tracking progress.
  2. Features: Key features of project management software include task management, scheduling, resource allocation, collaboration tools, and progress tracking.
  3. Benefits: Project management software enhances team collaboration, improves project visibility, and ensures timely project completion by keeping everyone on track and accountable.

Conclusion

In conclusion, while selecting the best customer relationship management software for your business, start by identifying your business requirements. Then, evaluate software features, user-friendliness, support and security, and price before making your final decision.

Choose a CRM system that works best for your needs, and you will be much more likely to improve customer relationships and boost ROI overall.

By following these factors, you’ll have the best customer relationship management tool for your business, making the customer experience seamless with every interaction.